Should You Renovate Before Selling? Best ROI Updates

Jon Salas
Jon Salas
Sales Manager
Feb 13, 2025
Should You Renovate Before Selling? Best ROI Updates

Thinking about sprucing up your home before putting it on the market? You're not alone. Many homeowners find themselves standing in their living room, coffee in hand, wondering if that dated kitchen or worn bathroom might cost them thousands in potential profit.

The Pre-Sale Renovation Dilemma

Selling a house involves countless decisions, and figuring out which renovations actually pay off can feel like solving a puzzle with missing pieces. While freshly updated homes often attract more buyers, not every renovation project will return your investment when the closing papers are signed.

"The biggest mistake I see sellers make is assuming all renovations increase value proportionally to what they spend," says Revive’s Head of Production, Kanika Aggarwal. "Sometimes the smartest move is knowing which projects to skip."

Some buyers specifically hunt for turnkey properties where they can simply unpack their boxes and settle in. Others actively seek out fixer-uppers, hoping to snag a deal and customize to their taste. Before ripping out that perfectly functional (albeit dated) bathroom vanity, consider consulting a local real estate professional familiar with your neighborhood's expectations.

Why Renovating Might Be Worth It

Renovating before listing offers several compelling advantages:

A whopping 56.1% of today's buyers prefer homes that don't require immediate work. In our busy world, fewer people have the time, energy, or skills to tackle major home improvements.

Strategic updates can trigger bidding wars in competitive markets. Imagine multiple offers pushing your sale price well beyond your asking price—all because you invested in the right improvements.

Homes with modern finishes typically spend fewer days on market. The longer a house sits unsold, the more carrying costs add up, from mortgage payments to utilities and maintenance.

Well-chosen improvements can dramatically improve first impressions. "When buyers walk into an updated space, they're more likely to overlook minor flaws elsewhere," explains Revive Owners Representative Jacob Quammen.

Smart Renovations That Actually Pay Off

Not all home improvements require taking out a second mortgage. Many high-impact updates cost surprisingly little compared to their perceived value. Here's where to focus your efforts:

Fix What's Broken First

Before dreaming about fancy upgrades, address anything that's broken or malfunctioning. Consider scheduling a pre-listing inspection to identify issues buyers' inspectors will inevitably find.

Focus on:

  • Wobbly stair railings or damaged roof sections
  • Leaking faucets, running toilets, or outdated electrical outlets
  • Cracked window panes or non-functioning windows
  • Foundation cracks or water damage

These repair-focused improvements might not be glamorous, but they prevent buyers from creating mental "fix-it lists" that inevitably lead to lowball offers.

Kitchen Updates (Average ROI: 85.7%)

The kitchen remains the heart of most homes—and often the deal-breaker in sales. Fortunately, you don't need a complete gut renovation to make an impact.

Budget-friendly kitchen improvements:

  • Paint or reface existing cabinets in a modern color (white, gray, or navy blue)
  • Swap outdated appliances for mid-range, stainless steel models
  • Replace tired countertops with more contemporary materials (granite, quartz, or butcher block)
  • Update lighting fixtures for a more modern appearance
  • Add a new backsplash using affordable subway tile

"A thoughtfully refreshed kitchen can easily add $15,000-$20,000 to your home's perceived value while costing just a fraction of that amount," notes Revive’s Head of Design Rebecca Denis.

Midrange Bathroom Updates (Average ROI: 66.7%)

Next to kitchens, bathrooms significantly influence buyer decisions. Even modest updates can transform these spaces from outdated to appealing.

Worthwhile bathroom improvements:

  • Install a double vanity where space permits
  • Replace worn faucets, towel bars, and cabinet hardware
  • Update lighting fixtures for better illumination
  • Consider adding a walk-in shower (particularly when replacing an unused tub)
  • Re-grout tile and apply fresh caulk around fixtures
  • Paint walls in light, neutral colors to brighten the space

A bathroom that feels clean, modern, and spacious can sway uncertain buyers toward making an offer.

Curb Appeal & Exterior Enhancements

First impressions happen before buyers even step inside. The walk from the car to your front door sets expectations for everything they'll see next.

Garage Door Replacement (Average ROI: 102.7%) Few improvements actually return more than their cost, but garage door replacement consistently tops the list. This relatively affordable update dramatically enhances curb appeal while offering practical benefits.

New Exterior Siding If your home's exterior looks tired or damaged, fresh siding can completely transform its appearance. Choose materials and colors that complement neighboring properties for maximum appeal.

Landscaping Refresh (Average ROI: 536%) For minimal investment (roughly $300-500), fresh mulch, trimmed shrubs, and colorful seasonal plants can create an entirely different impression. This remarkably cost-effective improvement helps buyers envision themselves enjoying the outdoor space.

Exterior Paint (Average ROI: 152%) A fresh coat of paint in a modern, neutral color can make an aging house look years younger. This improvement works particularly well for homes with dated color schemes or visible wear.

Energy-Efficient Upgrades

Today's buyers increasingly value energy efficiency—both for environmental reasons and long-term cost savings.

Updated HVAC Systems If your heating and cooling system is approaching the end of its lifespan, replacing it becomes almost necessary. New systems operate more efficiently and become solid selling points during negotiations.

Energy-Efficient Windows Modern windows not only improve appearance but also reduce energy costs. Many buyers understand this dual benefit and appreciate not having to tackle this improvement themselves.

Roof Replacement Though expensive, a new roof becomes unavoidable if yours is leaking or visibly damaged. Many buyers (and their lenders) simply won't consider homes with compromised roofs.

DIY Improvements With Outstanding Returns

Some of the most profitable pre-sale improvements require more elbow grease than cash.

Deep Cleaning (Average ROI: 935%) Professional deep cleaning costs $200-400 but dramatically changes how buyers perceive your home. Spotless surfaces, gleaming floors, and dust-free corners suggest a well-maintained property.

Hardware Updates Replacing dated doorknobs, cabinet handles, light switch plates, and faucets creates a surprisingly cohesive, updated look throughout your home. This weekend project offers tremendous bang for relatively few bucks.

Fresh Paint in Neutral Colors Few improvements deliver more impact dollar-for-dollar than fresh interior paint. Choose warm neutrals (soft whites, light grays, or greige tones) that appeal to most tastes and make spaces feel brighter.

When to Skip the Renovations

Sometimes, the wisest financial move involves selling your home exactly as it stands.

During strong seller's markets, buyers often compete for limited inventory regardless of condition. When multiple offers become the norm, major renovations might not meaningfully increase your bottom line.

House flippers and investment companies sometimes prefer unrenovated properties they can customize to their specifications. These buyers specifically look for homes with "good bones" but outdated finishes.

If renovations would significantly delay your timeline or create financial strain, pricing your home competitively in "as-is" condition could make more sense. The carrying costs of an extended renovation period sometimes outweigh potential sale price increases.

Before You Grab That Hammer...

Smart homeowners consider several factors before committing to pre-sale renovations:

Project Costs: Always get multiple quotes and add a 10-15% buffer for unexpected complications.

Financing Considerations: Will you pay cash or finance improvements? Calculate interest costs when determining total investment.

Neighborhood Comparables: Avoid over-improving for your area. If most nearby homes haven't been updated, extensive renovations might not appraise appropriately.

Material Availability: Supply chain disruptions can affect both costs and timelines. Confirm availability before committing to specific materials.

Realistic Timeline: Major renovations require contractor scheduling, permit approvals, and inevitable delays. Work backward from your desired listing date.

Making the Right Call for Your Situation

Deciding whether to renovate before selling depends heavily on your specific circumstances. A real estate agent who knows your neighborhood can provide invaluable guidance about which improvements make sense for your market.

Remember that perfect timing sometimes outweighs perfect condition. In rapidly appreciating markets, listing sooner at a slightly lower price might yield better results than delaying for renovations while prices continue climbing.

For budget-conscious sellers, focusing on cleanliness, minor repairs, and thoughtful staging often delivers the strongest return. These improvements create an emotional connection with buyers without requiring significant financial investment.

Whatever you decide, approach renovations strategically rather than emotionally. Focus on improvements that truly matter to buyers in your area and price range, rather than changes you personally would have enjoyed had you stayed longer.

With careful planning and realistic expectations, you'll position your home to attract the right buyers at the right price—renovated or not.

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Jon Salas
Jon Salas
Sales Manager
Feb 13, 2025

Jonathan Salas brings a wealth of experience to Revive, having started in real estate in 2007 and later founding Above Media in 2012. His expertise in real estate marketing and innovative technology has helped Revive since year one. As Head of Sales, Jon helps homeowners and agents navigate the challenging world of renovations.

Disclaimer: The information provided in this blog is for general informational purposes only and should not be considered financial, legal, or real estate advice. ROI estimates, cost ranges, and market trends are based on publicly available data and general industry insights and may not accurately reflect individual circumstances, regional specifics, or current market conditions. Revive makes no guarantees regarding outcomes or returns on investment. Readers are strongly encouraged to consult with licensed professionals, such as contractors, real estate agents, or financial advisors, to assess their unique needs and conditions before starting any remodeling or home improvement projects. Revive is not liable for decisions made based on the information provided herein.

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