What is the ROI on Bathroom Remodels?

Picture this: you’re getting ready to sell your home, and you know buyers are going to zero in on the bathrooms. These spaces are small but mighty when it comes to adding value. So, if you’re thinking about remodeling, the big question is: will the investment pay off?

The return on investment (ROI) for a bathroom remodel can depend on a ton of factors—everything from your location to the scope of the project. In this guide, we’ll dive into the numbers, breaking down the ROI for different types of remodels, exploring how geography plays a role, and sharing smart strategies to get the most bang for your buck. Whether you’re considering a quick refresh or a full-on renovation, this is the information you need to make the right call.

Types of Bathroom Remodels

Bathrooms are versatile spaces, and the type of remodel you choose can make a big difference in your ROI. Here’s a look at the most common options:

Standard Bathroom Remodel

Think of a standard bathroom remodel as the “no-frills” option. It covers basic updates like replacing old fixtures, refreshing the paint, and maybe swapping out the vanity. These upgrades tend to offer an ROI of 60–70%.

For example, changing out outdated lighting for sleek LED fixtures can instantly modernize the room without a huge expense. Even small updates like a new mirror or fresh grout can help the space feel updated.

Midrange Bathroom Remodel

A step up from the standard, midrange remodels typically include new flooring, a modern bathtub or shower, and upgraded countertops. This type of project often costs more upfront but can yield a higher ROI, usually 65–75%, especially if you focus on quality materials that won’t break the bank.

Upscale Bathroom Remodel

If you’ve ever walked into a spa and wished your bathroom looked like that, you’re thinking of an upscale remodel. This category includes luxury finishes, custom cabinetry, heated floors, and high-end features like a rain shower or a freestanding soaking tub. While stunning, these remodels often see an ROI of 50–60%.

It’s like buying a designer handbag—it’s impressive, but not everyone is willing to pay the premium price when it’s time to sell.

Universal Design Bathroom Remodel

As accessibility becomes a priority for more homeowners, universal design remodels are gaining traction. Features like walk-in showers, grab bars, and wider doorways not only make the space more user-friendly but also boost its appeal to a broader audience. Expect an ROI in the 60–70% range, particularly in areas with a higher population of retirees or individuals with mobility needs.

Bathroom Addition

Sometimes, one bathroom just isn’t enough. Adding a new bathroom—whether it’s a half-bath tucked into an unused closet or a full bath in the basement—can make a significant impact on your home’s functionality and value.

• Midrange additions typically see an ROI of 50–60%.
• Upscale additions fare slightly better, with returns around 55–65%, especially if the addition solves a problem, like adding a much-needed second bathroom to a one-bathroom home.

Bathroom Remodel ROI by Region

Where you live can significantly impact your bathroom remodel’s ROI. Some regions offer higher returns than others due to differences in housing markets and buyer preferences. Let’s break it down:

Pacific Region: The ROI Champion

If you’re on the West Coast, congratulations—you’re in the region with the highest ROI for bathroom remodels. Markets in states like California, Oregon, and Washington tend to see ROIs of 70–80%, thanks to strong demand for modern, functional bathrooms. Buyers here often prioritize eco-friendly upgrades, so adding water-efficient fixtures or low-flow toilets can boost your return even further.

South Atlantic Region

Stretching from Maryland to Florida, the South Atlantic region typically sees solid returns on bathroom remodels, with ROIs ranging from 65–75%. In this area, humidity-resistant materials like porcelain tile or mildew-resistant paint can be particularly appealing to buyers.

Regions with Lower ROI

While bathroom remodels still offer value across the country, some regions see slightly lower returns. These include:

• East North Central (e.g., Illinois, Ohio): ROI hovers around 55–65% in this region, where buyers tend to focus on functionality over luxury.
• West North Central (e.g., Minnesota, Missouri): Returns are comparable to the East North Central region, with an emphasis on practicality and durability.
• Middle Atlantic (e.g., New York, Pennsylvania): Although this region boasts some high-end markets, average bathroom remodel ROIs fall in the 60–70% range due to varied buyer preferences.

Understanding your local market is key. If you’re unsure what features will resonate with buyers in your area, consulting a local real estate agent or contractor can provide valuable insights.

Maximizing Your Bathroom Remodel ROI

Not all upgrades are created equal. To get the most value from your remodel, focus on the areas that make the biggest impact:

Address Disrepair and Upgrade Fixtures

A bathroom that’s clean and functional will always appeal to buyers. Start by fixing anything that’s broken—leaky faucets, cracked tiles, or outdated plumbing. Once the basics are in order, upgrade key fixtures like the showerhead or vanity to modern styles.

Opt for Waterproof and Durable Materials

Bathrooms endure a lot of wear and tear, so choose materials that can handle it. Waterproof flooring like tile or luxury vinyl plank (LVP) is both practical and attractive. For countertops, quartz is a popular choice for its durability and low maintenance.

Prioritize Functionality and Layout

No matter how pretty a bathroom is, it won’t win points if it’s inconvenient to use. Consider small tweaks to improve the layout, like adding storage solutions or repositioning fixtures for better flow.

Keep the Design Neutral for Broad Appeal

While bold designs can be tempting, neutral colors and classic styles tend to have wider appeal. Think white subway tile, soft gray walls, and brushed nickel finishes. Buyers want a bathroom that feels fresh but also offers a blank canvas to personalize.

Make Targeted Upgrades

Instead of splurging across the board, focus on the features that buyers care about most:

• Cabinets: Soft-close drawers and shaker-style doors are both practical and stylish.
• Countertops: Quartz or granite add a touch of luxury without overspending.
• Lighting: Swap out fluorescent bulbs for warm LED fixtures that flatter skin tones.
• Shower: Frameless glass doors and rainfall showerheads give a spa-like vibe.

Average Costs of Common Bathroom Upgrades

Understanding the costs of individual upgrades can help you plan your budget and prioritize the features that matter most. Here’s a breakdown of average costs for common bathroom updates:

Cabinets

Replacing or refinishing cabinets can range from $1,500 to $5,000, depending on the size and style. Simple updates like swapping out hardware for modern pulls or knobs can cost as little as $100–$200 and still make a noticeable impact.

Countertops

Expect to pay around $2,000 to $4,000 for new countertops. Materials like quartz and granite fall on the higher end, while laminate offers a more budget-friendly option.

Flooring

Bathroom flooring typically costs between $2,000 and $5,000, depending on the material. Porcelain and ceramic tiles are popular for their durability, while luxury vinyl plank (LVP) provides a cost-effective alternative that mimics the look of wood or stone.

Lighting

Upgrading lighting fixtures can cost anywhere from $300 to $1,000. Recessed lighting, sconces, or even a stylish chandelier can brighten the space and add an elegant touch.

Shower

Installing a new shower can cost between $5,000 and $10,000, depending on the design and materials. Features like frameless glass doors, tiled walls, and rainfall showerheads will push the price higher but add significant appeal.

Sink

A new sink and faucet typically range from $200 to $1,000. Vessel sinks and under-mount designs are popular choices that can elevate the overall look of the bathroom.

Toilet

Toilets are one of the more affordable upgrades, with prices ranging from $200 to $800. Consider models with water-saving features, which appeal to eco-conscious buyers and reduce long-term utility costs.

Tub

Installing a new bathtub can cost anywhere from $2,500 to $8,000, depending on the style. Freestanding tubs are on-trend and luxurious, but alcove tubs remain a practical and budget-friendly choice.

Tips to Increase ROI on Bathroom Remodel

Getting the most value out of your bathroom remodel doesn’t always mean spending more. These tips can help you maximize ROI while keeping costs in check:

Fix What Doesn’t Work First

Before diving into cosmetic upgrades, address any functional issues. A bathroom with a leaking faucet or poor ventilation won’t impress buyers, no matter how pretty it looks.

Choose Cost-Effective Upgrades for Key Features

Focus your budget on features that buyers notice most, like countertops, flooring, and fixtures. Simple swaps, like replacing an outdated faucet with a sleek brushed nickel one, can modernize the space without a hefty price tag.

Try Inexpensive Bathroom Enhancements for Added Appeal

Sometimes, small details can make a big difference. A fresh coat of paint, new cabinet hardware, or even updated towel bars can refresh the space for under $500. Adding plants, mirrors, or stylish storage solutions can also make the bathroom feel more inviting.

Conclusion

Remodeling your bathroom is a smart investment that can enhance your home’s value while giving you a more functional and attractive space. By understanding the ROI of different types of remodels and focusing on upgrades that resonate with buyers, you can make informed decisions and stretch your budget further. Whether you’re sprucing up a guest bath or transforming your primary suite, the key is balancing your personal style with features that appeal to the broader market.