How 2920 11th St Apt 6 created $621,780 in additional profit
Targeted updates designed to maximize value
New flooring, interior painting, baseboard & trim, kitchen countertops & backsplash, wet bar enhancement, bathrooms remodel, powder room enhancement, lightings, an staging.
Before Revive
The homeowners knew the home had more potential, but needed a clear plan to unlock it.
This 3-bedroom, 3-bath townhome in Santa Monica, California had one major advantage from the start: an incredible location just blocks from the beach. The property had been tenant-occupied for more than 15 years, and once the tenants moved out, the homeowners were ready to prepare the home for sale. While the location was highly desirable, the property needed meaningful updates and repairs before it could compete at the highest level in the market.
To maximize the home’s potential, the sellers and Realtor Jae Wu partnered with Revive. Revive fronted $128,220 in renovation costs, developed an ROI-focused design strategy, and streamlined communication and coordination with contractors throughout the project. The renovation focused on modernizing the home and elevating its overall presentation to create a more move-in-ready experience for buyers.
The results speak for themselves.
Originally estimated at an as-is value of $950,000, the transformed property ultimately sold for $1,700,000. The strategic renovations helped the homeowners generate an additional $621,780 in profit that otherwise would have been left on the table through an as-is sale. The project demonstrated the power of thoughtful pre-sale renovations in unlocking substantial value, especially in highly competitive coastal markets like Santa Monica.
Home value increased by $750,000
$950,000
As-is price
Purchase price
$128,220
Renovations
$1,700,000
Sales price
Resale price
$621,780
Profit
For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.