Welcome back to Real talk, with Realtors! In this podcast, we break down the amazing solutions in the real estate industry today with real estate professionals, and jam on when these programs are applicable and how they benefit the homeowner. Hosted by Dalip Jaggi and presented by Revive, your real estate concierge for maximizing profit.

This is Episode #35 and we’re getting real with Jess Lenouvel, a business and marketing real estate coach and founder of The Listings Lab. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you think it’s Real talk!

• Episode Summary & Player
• Show Notes
• Real talk, with Realtors Summary

Real talk, with Realtors Episode #35: Jess Lenouvel on using attraction marketing in your real estate business

Jess Lenouvel is a business and marketing real estate coach and founder of The Listings Lab. She’s been a real estate agent for over 13 years and has personally built a multiple 7-figure business that sold over $300 million of property in under 5 years. Hear how attraction marketing can help your real estate business, the 9-point psychology journey from stranger to client, how to avoid over-systematizing your marketing too early, the most underutilized social media platform for realtors, and how to switch from selling real estate to coaching. This episode covers everything from efficient systems to TikTok for realtors. Here’s a small sample of what you will hear in this episode:

• How did Jess switch from real estate selling to real estate coaching?
• What is attraction marketing?
• How does it become a listing conversation?
• What is 9-point psychology?
• How would you advise someone in their first year as a realtor?
• When should you start using paid ads?
• How should you use hashtags on Instagram?
• Is Instagram becoming like Facebook?
  

Connect with Jess on Instagram at @JessLenouvel and her book More Money, Less Hustle on Amazon.

Check out the episode and show notes below for much more detail.

Show Notes

• Real talk, with Jess Lenouvel

• [0:10] Welcome back to Real talk, with Realtors
• [0:25] Podcast
• [0:35] Revive Concierge
• [0:44] Connect with Jess on Instagram at @JessLenouvel and her book More Money, Less Hustle on Amazon
• [1:40] How did Jess get into real estate?
• [2:04] Technology (tech)
• [2:14] MacBook
• [3:31] Marketing
• [4:03] How did Jess switch from real estate selling to real estate coaching?
• [5:09] Mental RAM
• [5:41] Digital marketers
• [6:12] Run rate
• [7:06] Impostor syndrome
• [7:27] What is attraction marketing?
• [7:53] Brand awareness
• [8:30] Client
• [9:46] What is an ISA (Internal sales associate)?
• [10:41] How does it become a listing conversation?
• [13:26] Content
• [14:01] Instagram, Facebook, TikTok, LinkedIn
• [15:47] Demographic
• [16:06] How much work is it to do this?
• [16:54] Organic social media
• [18:08] CEO (Chief executive officer)
• 9-point psychology journey
• [18:38] What is 9-point psychology?
• [20:00] Real estate license
• [20:07] How would you advise someone in their first year as a realtor?
• [21:22] Copywriter
• [21:43] Market research
• [22:52] eLearning, Working from home (WFH)
• [24:13] How many people do you need to interview for market research?
• [25:06] Infographics
• [25:18] HGTV
• [26:00] Google ads, Instagram ads
• [26:30] When should you start using paid ads?
• [26:47] How should you use hashtags on Instagram?
• [28:20] How do you use TikTok as a realtor?
• [29:50] Is Instagram becoming like Facebook?
• [31:45] Connect with Jess on Instagram at @JessLenouvel and her book More Money, Less Hustle on Amazon
• [33:09] Maximize your real estate profit at iloverevive.com
• [33:39] Make sure to follow Real talk, with Realtors on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
• Theme Song: Groovy Funky Soul by NILLY NELL

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your host

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‍Dalip Jaggi

Co-founder of Revive

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